Job from partnerSeafolly is seeking a CRM and Loyalty Manager to drive customer retention for Seafolly omnichannel in addition to JETS and Tigerlily websites by delivering targeted and customer-centric email automation and segmentation strategies to increase sales, customer loyalty and advocacy.
This role is full time, based in our Support Centre in Alexandria, NSW. Hybrid work model - 4 days in the office, Fridays WFH.
About Seafolly:
Born on the sun-soaked beaches of Sydney in 1975, Seafolly has been making waves in swimwear ever since. Our mission? To give women around the world that unbeatable feeling of confidence through innovative designs that put fit first. We live and breathe the Australian beach lifestyle, using it's iconic energy to inspire all that we do. From bold prints to timeless silhouettes, our collections are designed to empower women to embrace the beach with confidence and style.
You will:
- Develop tailored segmentation and contact strategies to increase email revenue across all three brands.
- Work hand in hand with Ecommerce and Marketing team to provide meaningful customer driven insights to improve the effectiveness of trade emails.
- Continuously review and optimise all current trigger and journey-based email campaigns in addition to identifying and implementing new automation opportunities to increase revenue and reduce churn.
- Devise split test strategies to provide insight for creative and marketing teams to further optimise future email performance.
- Own email linking, audience segment building and scheduling.
- Implement personalisation strategies utilising EDM platforms dynamic options.
- Track the performance of key customer cohorts to identify further opportunities to provide tailored communications and continuously improve the Loyalty program.Review and redesign all non-marketing emails (tracking, C&C, refund, gift voucher, digital receipts) to ensure all are reflecting brand synergy.
- Review data and customer insights to establish new simplified loyalty programme for JETS and Tigerlily
- As the business owner of loyalty work with the ecommerce, marketing, retail and IT team to implement new enhanced localised omnichannel loyalty programme to improve retention, purchase frequency and advocacy.
- Provide weekly, monthly, quarterly and ad hoc analysis and reports, with data-driven insights and improvement initiatives, leveraging data from multiple platforms.
- Evaluate and improve internal workflows delivering process efficiency.
- Maintain an in-depth understanding of industry trends and best practices to continuously test and optimise performance.
- Experience (ideally 3+ years) in a similar role preferably within a fast-paced retail business.
- Proven ability to analyse and present email and digital performance to key stakeholders.
- Ability to build from the ground up and problem-solve in an agile retail environment.
- Strong experience with Klaviyo or similar enterprise-level platform, as well as Google Analytics
- Highly organised and strategic with attention to detail.
- Passion for delivering innovative communication that embed brand identity and USP.
- An ability to multitask and preform under tight deadlines.
- Excellent analytical and project management skills.
- High level of MS Excel proficiency
- 50% Employee discount on Seafolly, JETS & Tigerlily products
- Exclusive Sample Sales
- Bonus Birthday leave
- Paid Parental Leave
- Summer Fun leave
- Access to our 24/7 safety, medical and mental health support service
- Located by the Grounds of Alexandria with the best coffee in Sydney
- Hands-on training and development and opportunities for career progression
